TEC Assessment 10 Answers
Marketing Education Value
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TEC Exam Questions and Answers: Marketing Education Value
1. What is the advantage of adopting a value perspective?
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Clear differentiation.
Helping the customer understand how and how much they benefit. Then asking for a share of that benefit.
Ability to justify pricing or even price at a premium.
2. According to the Value Framework for Entrepreneurs, select the best statement below.
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Value Creation → Value Delivery → Value Capture.
Value Capture → Value Creation → Value Delivery
Value Creation → Value Capture → Value Delivery.
3. Why is a customer purchasing from a particular store?
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Because the customer values the AC you provide inside the shop.
Because the customer values the product or service the shop provides.
Because the customer values the friendship with the shop’s owner.
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4.Why is a customer purchasing from a particular store?
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Because the customer values the AC you provide inside the shop
Because the customer values the product or service the shop provides.
Because the customer values the friendship with the shop’s owner.
5. ____________ everyone competes on price as no one is exploring how they are able to differently adding value to customer.
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Digitization
Commoditization
Privitization
6. Value is what the shop/store provides to the customer. ( like services of a shop or features of a product)
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TRUE
FALSE
7. Value can be defined in terms of __________ perspective as well as based on __________.
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Customer, cost
Newcomer, price
Customer, price
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8. Select the correct statement.
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Value is customer defined.
Value is consultant defined.
Value is salesman defined.
9. Where does the value reside?
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In the salesman’s mind.
At the POC of the store.
In the customer’s mind.
10. Select the correct statement.
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Value depends on the features or services provided by the store.
Value depends on the features or services sold by the salesman.
Value depends on the features or services discounted by the store’s owner.
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